Personal information
Bert Greve (he/him).
Residence
Leiden, the Netherlands.
E-mail
nguguru@hotmail.com

Summary
Passionate, experienced, communication-driven (Sr.) Brand Designer, strong analytical en language skills. Focused on simplicity and getting the message across to target audiences. Skilled in concept development, guideline creation, art-direction and mentoring within a corporate environment.

Background
While studying Anthropology and Philosophy of Science with a major in Visual Anthropology, my life took a hard turn through my love of music. Supporting my studies working in a jazz club, I fell completely in love with the designs of the incomparable Reid Miles for the classic Blue Note jazz label. Putting photography and science on hold, I schooled myself in graphic design using the software of the time, and never looked back. An early jump onto the InDesign bandwagon and everything Adobe kickstarted a career in international corporate design that motivates me to this day.

Qualities
Collaborative analytical thinker, team player — Result focused & detail oriented — Dedicated & loyal — Problem solver who enjoys a challenge — Ability to develop fruitful relationships with  stakeholders — Multiculturally & internationally sensitive.

Software
Adobe Creative Suite (InDesign, Illustrator, Photoshop, XD, Acrobat).
Google Sketchup Pro (event stands, in-store, furniture). Figma (basic experience).
Video-creation/editing (Photoshop). MS Office.

Languages
Dutch (native), English (fully proficient), German (limited working).

Education
University of Leiden. Propadeuse, 2nd - 4rth year (partial bachelors).
Anthropology, Philosophy of Science, major in Visual Anthropology.

Self-taught & on-the-job
Graphic Design & Image Processing, 3D design, video-editing.

Experience

Linksys Ltd. Amsterdam

  • 2022-2024
    Global Branding Designer & brand owner. Development global product launches, campaigns & guidelines with Global Marketing Director. Global packaging, template creation (multi-lingual inc. Arabic, Asian scripts) on- & offline marketing collateral, POS. EMEA art-direction production design. Event stands (B2C & B2B).

  • 2019-2022
    Global Sr. Designer & EMEA brand owner after separation from Belkin. Development (global & regional) product launches, campaigns & guidelines with global Creative Director & Global Marketing Director. Global & regional (multi-lingual inc. Arabic, Asian scripts) template creation. (Art‑direction) EMEA production design, packaging, on- & offline marketing collateral, POS, event stands (B2C & B2B).

    Belkin Ltd., Amsterdam

  • 2017-2019
    Sr. Graphic Designer & EMEA brand owner Linksys division & Belkin B2B division. Development (global & regional) product launches, campaigns & guidelines with global Creative Director & EMEA Marketing Director. Global & regional (multi-lingual) template creation. (Art-direction) EMEA production design, packaging, on- & offline marketing collateral, POS, event stands (B2C & B2B, o.a. Berlin, Dubai, Las Vegas).

  • 2013-2017
    Sr. Graphic Designer. Multiple (sub-) brands. Development product launches, campaigns & guidelines with global Creative Director & EMEA Marketing Director. Regional template creation and (art-direction) production design, packaging, on- & offline marketing collateral, POS, event stands (B2C & B2B).

  • 2009-2013
    Sr. Graphic Designer. Co-development product launches with global Branding Team & EMEA Marketing Director. Involvement in global corporate rebrand (LA, 2012). Regional template creation and (Art-direction) EMEA production design (multi-lingual inc. Arabic, Asian scripts), packaging, on- & offline marketing collateral, POS.

  • 2004-2009
    Graphic Designer. Co-development product launches with/for Art-Director. Production design (multi-lingual inc. Arabic, Asian scripts), packaging, on- & offline marketing collateral, POS.

  • Freelance, 2003-2004
    Graphic Designer, Various projects. A.o. Ministry of Social Affairs, Brand Guideline refresh & Projectlead internal design team software transition (Adobe InDesign).

  • Kluwer Academic Publishers, Dordrecht, 2000-2003
    Graphic Designer, marketing production & Art-Direction outsourcing.
    (Re-)Brand Ambassador to US offices (NY, Boston).

  • The Cover Story, Amsterdam, (stock agency since acquired by MicroSoft), 1999-2000
    Image Processing/Retouch, Administrator/Editor Image-Library. Creation marketing collateral.

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