An outsourced 2021 Linksys brand refresh, turned out not to be flexible enough for real life application, especially considering the needs of regional sales teams. We developed the concept vision into an applicable design system.
A “Global Perspective” campaign reinforced the power and reliability of Linksys products, by associating them with natural systems. The tagline “Bring the world closer” makes online connections tangible and provides an infinite sense of potential and exploration beyond form and function.
Kicked off in the UAE.
Bring the world closer.
Following a 2019 update for the Velop Mesh WiFi product range for EMEA, we designed a marketing refresh utilising the visual language of the updated packaging. While retaining the elements that contributed to the success of the range in EMEA, an on- & offline campaign was launched. People only think about their WiFi when it dóesn’t work. The campaign aims to remove WiFi from concern. Teasers on social media, webbanners on partner & reseller sites, and in-store executions, reinforce the benefits of Mesh WiFi over still prevalent traditional WIFi.
The best WiFi goes unnoticed
Social Media video teasers
Social Media static teasers
Bespoke in-store furniture, literally “framing” the campaign.
