2024, Launch Linksys Velop Micro 6.
Entry-level Mesh WiFi 6 range. Target audience late adopters, females & families, 25-35, evironmentally conscious, design sensitive, medium budget. Vector imagery, duotone print, recycled cardboard.
2023, Launch Linksys Velop Pro 6E.
Top level Mesh WiFi 6E. Target audience 35-45, early adopter, tech savvy, design sensitive, medium to high budget. Packaging, Duotone print, image rendering.
In-store, POS, product display.
Advertising. Full-page, spread, half, quarter.
2024, Linksys Velop Pro 7.
Launch Mesh WiFi 7 range. Target audience 35-45, early adopter, tech savvy, design sensitive, medium to high budget. Packaging, Duotone print, image rendering.
2019, Linksys Velop Mesh WiFi.
Design refresh Mesh WiFi 5 & 6 range. Product range didn’t perform well within the United States. It was successful in EMEA but market feedback warranted a design refresh. Target audience 25-45, late adopter, male & female, medium tech savvy, design sensitive, medium budget. Packaging, CMYK + 1 PMS + Spot Gloss.
Multi-lingual packaging (5-ling) EMEA
2019, Linksys WRT open source legacy range update.
Target audience 25-45, early adopter, male, tech savvy / open source community, high budget. Packaging: CMYK + 1 PMS + Silver Foil + Embossing + Spot Gloss.
